Data protection

Data protection


This data protection declaration clarifies the type, scope and purpose of the processing of personal data in the context of the provision of our services and the websites, functions and content associated with it. We take the protection and security of your personal data seriously and want you to feel safe when you visit our website and use our Internet offerings and want you to know which personal data is processed when you use our Internet offerings.


Contact details of the person responsible


Gohlke LOFT Apartments
Max-Eyth-Weg 8
73635 Rudersberg
Telephone:  49 (0) 7183 4200 140
E-mail:
info@gohlke-apartments.de


Represented by the owners:
Klaus Gohlke, Timo Gohlke, Kevin Gohlke


Types of data processed


- Inventory data (e.g. personal master data, names or addresses).
- Contact information (e.g., email, phone numbers).
- Content data (e.g., text input, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta/communication data (e.g. device information, IP addresses).
- Source/reference from which you came to the page


Categories of data subjects


Visitors and users of the online offer (in the following we refer to the persons concerned collectively as "users").


Purposes for which your personal data is processed and legal basis for processing it


“Personal data” means any information relating to an identified or identifiable natural person. In the following cases, we process your personal data as part of your use of our website for the purposes mentioned below and on the basis of the named legal bases:


- Provision of the online offer, its functions and content.
- Answering contact requests and communicating with users.
- Safety measures.
- Reach measurement/marketing


Terms used


"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, are an expression of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.


"Processing" is any process or series of processes carried out with or without the aid of automated processes in connection with personal data. The term is broad and encompasses practically every handling of data.

"Pseudonymization" means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data not assigned to an identified or identifiable natural person.


"Profiling" any type of automated processing of personal data, which consists in using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects related to work performance, economic situation, health, personal Analyze or predict that natural person’s preferences, interests, reliability, behavior, whereabouts or relocation.


The "responsible person" is the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data.


"Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.


Relevant legal bases


In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, the following applies if the legal basis is not mentioned in the data protection declaration:


The legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR;

The legal basis for processing to fulfill our services and carry out contractual measures as well as answering inquiries is Article 6 Paragraph 1 Letter b GDPR;


The legal basis for processing to fulfill our legal obligations is Article 6 (1) (c) GDPR;

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as the legal basis.


The legal basis for the processing required to perform a task that is in the public interest or in the exercise of official authority that has been transferred to the person responsible is Article 6 Paragraph 1 lit. e GDPR.


The legal basis for processing to protect our legitimate interests is Article 6 Paragraph 1 Letter f GDPR.


The processing of data for purposes other than those for which it was collected is determined by the provisions of Article 6 (4) GDPR.


The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined according to the specifications of Art. 9 Para. 2 GDPR.


Safety measures


We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons to ensure a level of protection appropriate to the risk.


The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, transfer, securing availability and their separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and processes, in accordance with the principle of data protection through technology design and through data protection-friendly default settings.


Cooperation with processors, joint controllers and third parties


If, as part of our processing, we disclose data to other people and companies (processors, joint controllers or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a transmission of the data to third parties, such as payment service providers, is required to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).


If we disclose or transmit data to other companies in our group of companies, or otherwise grant them access, this is done in particular for administrative purposes as a legitimate interest and, moreover, on a basis that corresponds to the legal requirements.


Transfers to third countries


If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or this within the scope of using third-party services or disclosure or transmission of data to other persons or companies If this happens, this will only happen if it is to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to express consent or contractually required transmission, we only process or leave the data in third countries with a recognized level of data protection, which include US processors certified under the "Privacy Shield" or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU Commission, the existence of certifications or binding internal data protection regulations (Articles 44 to 49 GDPR, information page of the EU Commission).


Rights of data subjects


Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with legal requirements.

Right to rectification: you have accordingly. In accordance with legal requirements, you have the right to request the completion of the data concerning you or the correction of incorrect data concerning you.


Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to request that the data in question be deleted immediately, or alternatively to request a restriction of the processing of the data in accordance with the legal requirements.


Right to data portability: You have the right to receive the data that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request that it be transmitted to another person responsible.


Complaint to the supervisory authority: You also have the right, in accordance with the statutory provisions, to lodge a complaint with the responsible supervisory authority.


right of withdrawal


You have the right to revoke your consent with effect for the future.


Right to object


You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.


Cookies and the right to object to direct advertising


"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be saved. "Permanent" or "persistent" refers to cookies that remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if they are only their cookies, we speak of "first-party cookies").


We can use temporary and permanent cookies and explain this in our data protection declaration.


If we ask users to consent to the use of cookies (e.g. as part of a cookie consent), the legal basis for this processing is Article 6 Paragraph 1 lit. GDPR. Otherwise, the user's personal cookies are processed in accordance with the following explanations within the framework of this data protection declaration on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. DSGVO) or if the use of cookies is necessary to provide our contract-related services, in accordance with Article 6 Paragraph 1 Letter b. DSGVO, or if the use of cookies is necessary for the performance of a task that is in the public interest or in the exercise of official authority, in accordance with Article 6 Paragraph 1 lit. GDPR, processed.


If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in their browser's system settings. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU side http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by switching them off in the browser settings. Please note that in this case not all functions of this online offer can be used.


deletion of data


The data processed by us will be deleted in accordance with the legal requirements or their processing will be restricted. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory storage requirements.


If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.


Changes and updates to the privacy policy


We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes in the data processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.


Google Analytics


We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.


Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.


We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.


The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the data generated by the cookie and related to their use of the online offer being collected by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.


If we ask the user for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Article 6 Paragraph 1 lit. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR).


As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).


You can find more information on data use by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/privacy) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).


The personal data of the users will be deleted or made anonymous after 14 months.


Google AdWords and conversion measurement


We use the Google "AdWords" online marketing process to place ads on the Google advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering in a more targeted manner in order to only present users with ads that potentially match their interests. If, for example, a user is shown ads for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active are accessed, a Google code is executed directly by Google and so-called (re)marketing tags (invisible graphics or code, also known as " referred to as "web beacons") integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). This file notes which websites the user visits, what content he is interested in and which offers the user clicked on, as well as technical information on the browser and operating system, referring websites, visiting times and other information on the use of the online offer.

We also receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to create conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.


User data is processed pseudonymously within the framework of the Google advertising network. This means that Google does not store and process, for example, the name or e-mail address of the user, but processes the relevant data in relation to cookies within pseudonymous user profiles. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on Google's servers in the USA.


If we ask the user for their consent (e.g. in the context of a cookie consent), the legal basis for this processing is Article 6 Paragraph 1 lit. GDPR. Otherwise, the personal data of the users are processed on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR).


As far as data is processed in the USA, we would like to point out that Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).


You can find more information on data use by Google, setting and objection options in Google's data protection declaration (https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).


Integration of third-party services and content


We use content or service offers from third-party providers within our online offer on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit Integrate services such as videos or fonts (hereinafter uniformly referred to as "content").


This always presupposes that the third-party providers of this content perceive the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is therefore required for the display of this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting times and other information on the use of our online offer, as well as being linked to such information from other sources.


Google Maps


We integrate the maps of the "Google Maps" service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed data may include, in particular, IP addresses and location data of the users, which, however, are not collected without their consent (usually as part of the settings on their mobile devices).
The data can be processed in the USA. Data protection: https://www.google.com/policies/privacy/, opt out:  https://adssettings.google.com/authenticated .


 Status: February 2022



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